Friday, December 11, 2009

Overloaded with information

All possible climate related organizations have had the same idea - to publish, launch or organize an event in connection to the COP15 meeting. This has caused bloated e-mail accounts with an overload of information and invitations. As there is too much of everything it is very hard to make your message heard and understood. How can you distinct yours from the message flow?

The facts that draw your attention are not necessarily the ones that you should focus on - or are they? It happened to me that in the midst of all the climate related events and news I have become very critical about what are the real efforts carried out by the organizations. One of the most evident one to me is how you enable the participation of those who did not travel to Copenhagen to take part physically but would still like to follow the discussions. Very few have had some attempts, by enabling the speakers to join in from distance or broadcasting the sessions. Even those who have tried, have not really succeeded, as they forgot that the majority of the participants need to install special programmes or versions to view them. And believe me, this is not easy in centralized organizations. For true involvement, the channels should be made easy!

In the end, everyone has a desire to be heard and understood. We are in a hurry to find the most relevant solution for our problems. If only someone could scan the information flow and pick the most relevant info for us! That seems to be the main challenge for us all. Where is the friend to call who would do that for us?

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