Small actions turning into big impacts!

Lucas had an intensive discussion with his friends about what each and every one of us can do to make a difference. It is easy to make promises, like politicians, but what if we would just do things instead of talking. How much could we influence in the end?

Lucas and his friends decided to take part in a campaign organized in the South-West of Finland. They had ran into the campaign through newspaper adds and thought that it would be quite interesting to take part in. Through campaign everyone is able to look into their water consumption and electricity in houses, food choices at shops, transportation modes and the amount of waste created. The campaign website (in Finnish) gives practical indicators on each action made and through them it is easy to see how the actions can make a difference.

As the first easy action, Lucas reduced the temperature at his house one degree and no one complaint or noticed this change! And this reduced the heating costs by 5 %. Amazing. After that Lucas started to use a cup while washing his teeth and that made a saving of 56 cents per week and saved nearly 170 liters of water. It was much more easier and fun than he thought. Why didn't he think of it before?

Degrowth for my family?

Encouraged by couple of friends, Lucas had started to read about degrowth.fi -project. It sounded so interesting. After getting into the topic, Lucas was all mixed up, as he was thinking of how to create well-being and employment for himself without thinking of economic growth? He knew that the mega trends of the future are expected to be environmental, wellness and security sectors. And what ever he was to start should use minimal resources. Following this logic, would the service sector be the only one that would answer to the limitations ahead?

Lucas became aware that the family consumption follows mostly the wishes of children. The entire taxation policy of Finland over the last years has guided people to consume more. This had also raised children and youngsters as a key focus group of marketing. Lucas noticed that his children have been truly influenced by the media. Also the peer pressure his children experienced daily at school guided their consumption in many cases. "Something has to be done to that or otherwise we are just fooling ourselves without changing our consumption patterns at all", thought Lucas. The double standards that he noticed in his family had to be changed, but how?

It is one thing to say that you are supporting sustainable development, but still you are saving for a trip to South, as your kids and friends expect you to do so. Lucas was not an exception yet, was anyone really?

Celebration every day!

Have you noticed that nearly every day of the year has a certain meaning to part of the people on the planet. Weather we are discussing about a specific year, week or day that is dedicated to raising awareness on various topics. This week has been focused in Finland on the consumption with a topic of "Consume less - live more" by several organizations. I took part on the week by recycling books and baby cloths and doing my food shopping in shop selling only local products.

Yesterday was the Earth Day on 22nd of April and this made me think how to illustrate the different topics. Excellent and cleaver comics for the variety of our celebrations can be found from Seppo Leinonen´s blog. He is a very well known Finnish cartoonist and illustrator. One of my absolute favorite one that makes you think is the one were the father of the family is taking the coins out of his child´s piggy bank. This being the natural resources of our planet Earth. If this does not wake people up - what does?

The entire year 2010 is dedicated to Biodiversity by the United Nations. One of the interesting topics on the Solutions local, together is biodiversity and how do we incorporate that into urban planning. Now is still some time left to submit your solutions on this and several other topics on the website - have a look and create the added synergy with the conference.

And of course, happy St George´s day - I greet you with left hand!

Green consumption

This year I have been very conscious about my own impact on climate change and overconsumption. Luckily I am not the only one as some toy companies have woken up and changed their package designs, more immaterial gifts are available and many people have decided to give only things that are truly needed. All this is not what the market would need to get the economy improving, but this is what we - people - need and the future needs. Good for us!

I have been lucky to avoid all the running around shops in panic, as I have planned my Christmas well in time. All of the presents have been bought or done by myself with a clear thought behind of them. The meals are prepared together well in time with local products. Even the decorations and wrappings are done from recycled materials. My Christmas feeling is peaceful and happy as I have had the joy of enjoying the longer planning needed for sustainable Christmas. Sustainability needs more thinking but is in the end also more rewarding.

It is surprisingly few people that really think about what is essential in this holiday season. Going back to my earlier Blogs I like to add a waking short video to my favorites. Have a look at 1.5 to Stay Alive
maybe it will bring the meaning of Christmas into a totally different light. Rewarding Christmas to all!