Friday, September 24, 2010

Last change - practical solutions competition

Have you got a practical solution to climate change? Take part in a competition for organizations in the Baltic Sea Region and the Nordic countries! The competition deadline is 30 September 2010, so you still have some more days to it.

So far several organizations have taken up the competition and send in their proposals. It has been great to see that the issue of climate change has been looked upon different view points. In many cases, proposals easily exist, but have not been evaluated from the climate change perspective in order to see how meaningful they really are. The competition offers a good opportunity for this!

The competition winners are going to be awarded at the Solutions local, together conference. They also have an opportunity to take part in the Market of Solutions during the conference. Therefore the PR and marketing are in place for the solutions to be spread around the Baltic Sea Region - take a moment to rethink what you have and benefit from the opportunity!

Friday, September 17, 2010

Rewarding work

Promoting a conference is hard work. Let’s say that you book a stand at a fair that is aimed at the right target group. You know you have a good message that would benefit many. But how do you get that message across when you are surrounded by fellow promoters who think that also their message is beneficial to many? How do you get people to stop at your stand and listen to what you have to say? And can you do all that sustainably?

All kind of free material from bags, pens, different sized leaflets (even catalogues), drinks and bits to eat is offered to be taken home. Many visitors take at least a brochure and sweeties (individually wrapped-up, of course). Hands up - how many of you have actually read the leaflets? Or did they end up in a bin on the way to a cloakroom or did you just leave them laying somewhere on a bench? What a waste in many ways.

How about the stand itself? How sustainably can you make it? There are manufactures that make stand frames of wood but they are not many. Most use aluminum. Most of the paper posters are recyclable providing they are not shrink-wrapped. The frames of aluminum roll-ups and walls can be reused but the posters themselves not.

Proving you have managed to make the stand as sustainable as it is possible today is it still also attractive and inviting so that people come and have a closer look? Is it the wooden poster frame or is it the colorful whole wall that attracts people? Or is it your smile that does the trick? Well, that at least is sustainable and reusable.

Yes, promoting a conference is hard work - but also so very rewarding when you see and feel that the person is listening, asks questions, and promises to come to the conference. Then you know all the hard work was worth it.

Friday, September 10, 2010

Small actions turning into big impacts!

Lucas had an intensive discussion with his friends about what each and every one of us can do to make a difference. It is easy to make promises, like politicians, but what if we would just do things instead of talking. How much could we influence in the end?

Lucas and his friends decided to take part in a campaign organized in the South-West of Finland. They had ran into the campaign through newspaper adds and thought that it would be quite interesting to take part in. Through campaign everyone is able to look into their water consumption and electricity in houses, food choices at shops, transportation modes and the amount of waste created. The campaign website (in Finnish) gives practical indicators on each action made and through them it is easy to see how the actions can make a difference.

As the first easy action, Lucas reduced the temperature at his house one degree and no one complaint or noticed this change! And this reduced the heating costs by 5 %. Amazing. After that Lucas started to use a cup while washing his teeth and that made a saving of 56 cents per week and saved nearly 170 liters of water. It was much more easier and fun than he thought. Why didn't he think of it before?

Friday, September 3, 2010

Programme available!

Finally we have reached a moment, when the Solutions local, together Conference programme is launched and the registration has started! From now on it becomes easier to explain what the conference is all about, as all the side events, praxis and the entire concept of a sustainable conference becomes a reality.

It is amazing to see the enthusiasm surrounding the topic of sustainable development at the moment. Everyone we have approached recently, has been exceptionally positive and wanted to be engaged in the process.The sustainable spirit in Turku is growing. Still there is a change to include your bit into the process or programme - so just contact us or write a comment on the blog.

Do not miss the change of being part of the conference, as places are limited! The early bird prices for individuals and groups are available when registering by the end of October 2010. All ready now several groups are being formed..