Responsible tourism, responsible food, responsible consumer, responsible travel... Everyone has suddenly woken up and manifastates that being responsible is now the trend that you should not just pass by.
There used to be a time that we were looking into WHO is responsible, rather than what the concept responsible means. From who the focus then shifted into responsible FOR WHAT? And only now the real analyses of what responsibility really means have started.
Responsible actions take into account the entire organization, not just the surrounding where the actions take place and the external stakeholders, but also the values of it, working environment and personnel. It is not enough to change the slogans of the organization and claim that we are truly responsible, if the actions are limited to recycling of papers or offsetting CO2 emissions.
It is time to focus on responsible solutions and start to use them - be trend-setter with true actions, take part in Solutions local, together - Conference. If you have already registered, you are among 200 forerunners, if not it is time to act.
Friday, December 3, 2010
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