First snowfall

It felt cold to get out of bed this morning. As Lucas slid his feet into the slippers he wondered if the weather forecast had been right and it had snowed during the night. Peeping through the curtains he saw that it had. Coffee, I need hot coffee, Lucas said to himself and headed for the kitchen.

He had come across a promising contact while surfing on the social media. And now his business idea was starting to take shape. Lucas got dressed and went out to do the snow work. He was whistling.

Lucas felt that he could do anything, as making contacts was so easy through services like Facebook and Twitter. It was like first snow, lots of promises of fun, but still too fragile to stay...

Network of networks?

When looking into the sustainable development from the city perspective -it is evident that every day resources are wasted in reinventing the wheel again. When serious changes would be needed, we rather focus in starting from zero then on looking outside and benefiting on what has already been done elsewhere. Internal process is needed, but why not speed it up a bit?

It is amazing, that the flow of information inside the organizations is still, in many cases, on a random level. More faster would be to consider each local authority as a network or a spider web that would have the same aim/interest in mind. This way, the message might reach the right nodes faster. For this to succeed, it would need a change in the way we consider the role of the local authorities. And in this respect, we would need a network of networks to speed up the exchange of good practices in the Baltic Sea Region.

Is a network of networks even possible to be created? Would we finally be ready to share experiences, both good and bad, for the benefit of the common sustainable future of our region?

Come and check out, how we succeed with creating a node for the networks, namely Solutions local, together -conference! 

Seize the innovation

Today I had the pleasure to participate in a so called Signal Session on Sustainable events. The introduction to the topic was given by Guy Bigwood, who has been part of several greening processes of the tourism industry. It was facinating to realize that he was repeating the same stories that have been discussed already for a long time in different connections, especially in relation to sustainable development in the cities. There was nothing new and also his tips were just pinpointing that we should move from words into action. The video conference had gathered participants from 5 different locations in Finland and the after discussions showcased that within the industry in Finland, we all approach the topic from very different perspectives and it will take a while before we can truly be competitive in the sustainable event sector. It is evident that the Solutions conference will bring its share to the development.

All this discussion made me realize, that the efforts done on one field, that is in relation to integrated management systems, could easily be transferred to the event manager field. Local authorities, in some cases, are actually forerunners when we are talking about integrated approach on sustainability and this should also be highlighted for the business sector. With minimal resources, vital transformations have been carried out in cities in order to facilitate the entire market to become greener. The opportunities that exist demand you to seize the moment for innovations to appear!

Networking and the exchange of good and worse practices are beneficial in this respect. The visionary skills and communication capabilities are needed like air nowadays. We all have to face the challenge of safeguarding the value and this is not an easy task. Over hundred participants have already now registered for the Solutions conference - hopefully you are one of them, as that is the place to be when we talk on showcasing how things could be done in the event sector!

Challenges of participation

The past weeks have showcased, in many different ways, how we all face the same challenges whether we discuss about decision-makers, employees or citizens. One of  the biggest challenge of our time is how to activate, involve and motivate our stakeholders or target groups, even colleagues, to participate in different processes, actions or events. It is not an easy task, as the tempo of our life is hectic, and many are not able to be in the moment anymore. Even in meetings, many are having a second discussion through channels of social media and claim to be present in both. Possible or not, that is the trend nowadays.

Will it then be possible to create an event that really involves people - not just their bodies, but also their minds? Event that is so interesting that participants do not even want to open their mobiles for e-mail check-ups, but are taken by the moment? All the possible ingredients for having this are in our hands and with partners we are able to create even something bigger. Some claim that only the change is permanent so is the Solutions -conference able to create a change for sustainability?
The early-birds are registering at the moment and many more will follow, so why not you too?

Social networks

Lucas is trying to find suitable networks and services for marketing his eco-idea and future products. He has heard a lot about social networks but has only been involved in them as a private person. The main thing he knew is that one thing in social media, such as link or hint, can lead to totally different topic. This way it is very time consuming.

Thanks to his good friend in the IT business, he got an introduction to what social networks are, the difference between some of them and are how they can be utilized for marketing purposes. He found out that on most networks, the creation of a presence is easy, as all you need to do is register yourself. But getting people to know and find you is not an easy thing. You need to know the tools, how they work, what their purpose is and what kind of messages you can get out there using them. 

Getting your own message heard in the noise is not easy and that is why he was recommended to use a combination of services to get his own message out to public. Lucas wondered should the main focus be on social media or would it just steal his time and energy. All the big gurus nowadays are speaking highly of it, so maybe it is worth to try.

Setting the trend!

Yesterday, the annual Best in the city of Turku -party was arranged to celebrate a wide range of initiatives/people/happenings awarded in 2010 by the regional City-paper. The Local food initiative, that was started by the Solutions local, together -conference was awarded as the best Food initiative of the year in the city of Turku! This makes the work carried out even more valuable, as the so called trend-setters in the city have noticed the work done. The fact that we have not yet even marketed the initiative with full volume raises the value of the award even more.

In the same event, the Campaign, that also has originated from the conference preparations, used the surrounding of a pub to raise awareness on how everyone´s own actions can really make a difference. Although at first one would think that the surroundings were wrong it turned out to be a success. Several young people were reading the Campaign information from the walls, discussed the issues and no one could avoid hearing what was said by the commentator. It felt very natural, as that´s where the young people are - so why not bring there also the campaigning on sustainable development?

We really need to approach things from outside our normal ways of thinking - whether these are organizational, mental or socials. Bring different people together, be enthusiastic and bold! Without a big vision and enthusiasm, no big things will happen. More trend-setters are needed to bring the message across!

Looking for networks

Lucas was thinking how to get started with his business plan. He had realized that in order to make himself and his idea known, he would need to be linked with potential customers. He would also make his marketing in person. This is not as easy as one might first think.

At first, one needs to have the business idea and the target audience clearly defined. Many good ideas fail to do this. Lucas felt strongly that his plans were focused correctly. The second step was to find key events that would bring the marketing to the right audience, but this couldn't be too expensive. The reality is that many marketing opportunities are too expensive for starting small business to join, although one could cooperate with like-minded.

In order to find the like-minded people, Lucas asked his friends to assist and started in Facebook and Linkedln. Let's see what happens.