Friday, October 1, 2010

Looking for networks

Lucas was thinking how to get started with his business plan. He had realized that in order to make himself and his idea known, he would need to be linked with potential customers. He would also make his marketing in person. This is not as easy as one might first think.

At first, one needs to have the business idea and the target audience clearly defined. Many good ideas fail to do this. Lucas felt strongly that his plans were focused correctly. The second step was to find key events that would bring the marketing to the right audience, but this couldn't be too expensive. The reality is that many marketing opportunities are too expensive for starting small business to join, although one could cooperate with like-minded.

In order to find the like-minded people, Lucas asked his friends to assist and started in Facebook and Linkedln. Let's see what happens.


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