Responsible - trendy adjective

Responsible tourism, responsible food, responsible consumer, responsible travel... Everyone has suddenly woken up and manifastates that being responsible is now the trend that you should not just pass by.

There used to be a time that we were looking into WHO is responsible, rather than what the concept responsible means. From who the focus then shifted into responsible FOR WHAT? And only now the real analyses of what responsibility really means have started.

Responsible actions take into account the entire organization, not just the surrounding where the actions take place and the external stakeholders, but also the values of it, working environment and personnel. It is not enough to change the slogans of the organization and claim that we are truly responsible, if the actions are limited to recycling of papers or offsetting CO2 emissions.

It is time to focus on responsible solutions and start to use them - be trend-setter with true actions, take part in Solutions local, together - Conference. If you have already registered, you are among 200 forerunners, if not it is time to act. 

Message through movies

There are still 9 days to the UN climate summit in Copenhagen. Those people involved in climate change work can see it by the loads of e-mails received about newly available publications, newsletters and events organized around the topic. No doubt a change is expected, but how to reach the masses?

To my mind, one of the best ways is to showcase the urgency through a well-packaged movie. Recently I have been seen three different movies that express the message clearly and certainly appeal to different audiences. Out of these, my favorite one is "The Age of stupid". This documentary reveals well, how the ongoing processes influence the lives of people around different parts of the world. It makes you think, what is the quality of life and how can we ensure that everyone has the right for the same?

A second movie is "Swimming with the Polar Bears". The movie goes deep into our feeling of responsibility and also adds personal dimension to the global warming. What is my approach in life?

A third one differs a lot from the previous two, as it is a cartoon movie done around the Baltic Sea."The Lord of the Things" combines the different well-known legends and movies in order to pass the message among the age group of 11-13 years. It makes you think, would things be better without ignorance?

I hope you will take the opportunity to watch the movies and to pass the message!

More information about the movies:
"The Age of stupid"
"Swimming with the Polar Bears"
"The Lord of the Things"