Degrowth for my family?

Encouraged by couple of friends, Lucas had started to read about degrowth.fi -project. It sounded so interesting. After getting into the topic, Lucas was all mixed up, as he was thinking of how to create well-being and employment for himself without thinking of economic growth? He knew that the mega trends of the future are expected to be environmental, wellness and security sectors. And what ever he was to start should use minimal resources. Following this logic, would the service sector be the only one that would answer to the limitations ahead?

Lucas became aware that the family consumption follows mostly the wishes of children. The entire taxation policy of Finland over the last years has guided people to consume more. This had also raised children and youngsters as a key focus group of marketing. Lucas noticed that his children have been truly influenced by the media. Also the peer pressure his children experienced daily at school guided their consumption in many cases. "Something has to be done to that or otherwise we are just fooling ourselves without changing our consumption patterns at all", thought Lucas. The double standards that he noticed in his family had to be changed, but how?

It is one thing to say that you are supporting sustainable development, but still you are saving for a trip to South, as your kids and friends expect you to do so. Lucas was not an exception yet, was anyone really?